HERA is a prestigious South Korean skincare and cosmetics brand renowned for its luxurious products and innovative formulations. Established in 1995 by Amorepacific, one of the largest beauty companies in Korea, HERA has become synonymous with high-end beauty and sophisticated elegance. The brand is named after Hera, the Greek goddess of beauty, reflecting its commitment to empowering women through exceptional skincare and makeup solutions.

HERA originates from Seoul, the bustling heart of South Korea’s beauty industry, and draws inspiration from the city’s vibrant culture and cutting-edge trends. The brand emphasizes the concept of “Seoulista Beauty,” combining advanced scientific research with the latest fashion and beauty trends to create products that cater to the needs of modern women. HERA’s formulations are designed to address a variety of skin concerns, promoting healthy, radiant skin.

Among HERA’s well-known products is the Black Cushion, a revolutionary cushion foundation that provides flawless coverage, long-lasting wear, and a radiant finish. Another standout product is the Cell Essence, a hydrating and rejuvenating essence that enhances the skin’s natural vitality. Additionally, the Rouge Holic Exceptional lipstick line is celebrated for its rich colors and luxurious texture, offering a perfect blend of skincare and makeup.

HERA’s dedication to quality, innovation, and luxury has earned it a loyal customer base both in South Korea and internationally. As the brand continues to grow, it remains committed to delivering sophisticated and effective beauty solutions that empower women to express their unique beauty and confidence.