The Ordinary

The Ordinary is a pioneering skincare brand renowned for its commitment to simplicity, transparency, and affordability. Established as part of DECIEM in 2013, the brand hails from Toronto, Canada, and has swiftly gained global acclaim since its inception. It revolutionized the skincare industry by offering clinically effective formulations at accessible prices, challenging traditional beauty standards.

Since entering the market, The Ordinary has become synonymous with high-quality, no-frills skincare products that cater to various skin concerns. Its range includes popular items such as the Hyaluronic Acid 2% + B5 serum, which hydrates and plumps the skin, and the Niacinamide 10% + Zinc 1% serum, known for its pore-minimizing and oil-balancing properties. The brand’s ethos centers on education, empowering consumers with straightforward product names and clear explanations of ingredients and benefits.

With a philosophy that prioritizes integrity and honesty, The Ordinary continues to expand its product line while maintaining its core values. By demystifying skincare routines and offering potent formulations without unnecessary additives, the brand has solidified its position as a leader in accessible skincare solutions globally.

Privacy Overview
SkinSeoul

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.