The Ordinary

The Ordinary is a pioneering skincare brand renowned for its commitment to simplicity, transparency, and affordability. Established as part of DECIEM in 2013, the brand hails from Toronto, Canada, and has swiftly gained global acclaim since its inception. It revolutionized the skincare industry by offering clinically effective formulations at accessible prices, challenging traditional beauty standards.

Since entering the market, The Ordinary has become synonymous with high-quality, no-frills skincare products that cater to various skin concerns. Its range includes popular items such as the Hyaluronic Acid 2% + B5 serum, which hydrates and plumps the skin, and the Niacinamide 10% + Zinc 1% serum, known for its pore-minimizing and oil-balancing properties. The brand’s ethos centers on education, empowering consumers with straightforward product names and clear explanations of ingredients and benefits.

With a philosophy that prioritizes integrity and honesty, The Ordinary continues to expand its product line while maintaining its core values. By demystifying skincare routines and offering potent formulations without unnecessary additives, the brand has solidified its position as a leader in accessible skincare solutions globally.